Choose an agent who is local, who really knows their area (rather than a national chain with token representation
on your High Street). A local agent will know who your potential buyers are and they will know who to talk
to and how best to market your property. They have the best chance of securing the best price within your
timescales without tying you into an excessive sole agency contract. Internet-only agents often struggle
to offer local knowledge as they work with reps across the country covering large geographic areas. As you
know, in your area prices may differ from road-to-road.
Price it Right - Bigger is not always better
Sadly it is often common practice in the world of estate agency to over-value your property in an attempt
to impress you. Unfortunately, this may well come back to haunt as you are then likely to be under pressure
further down the line to reduce your price should your property not sell. Interestingly, there are also
agents who will under-value your property and whilst this is likely to get you a quick sale, you may well
be in a much worse state financially than you would’ve been had you chosen an agent with realistic,
Obtaining a correct valuation is absolutely vital. Choose an agent that has a thorough working knowledge
of current buyer behaviours and one that quotes a figure based on properties that have actually been sold
with supporting evidence/comparisons.
Make sure you choose an agent who uses a varied cross-section of media to tell people that your home is
for sale. People are today making decisions quicker than ever, it is vital your photographs are impressive
and capture your buyers eye, often buyers will only take the time to read the advert once, so first
impressions do count.
It’s a good idea to have a plan
Not all estate agents use professional floorplans in their property particulars, yet our research has shown
that buyers overwhelmingly prefer them to written information and dimensions. Floorplans allow the potential
buyer to get a real sense of layout and scale and can really bring your property to life.
Our video tours are seen by thousands of people each month, spending hundreds of hours watching them on our
YouTube Channel. Our videos are professionally edited, with background music and a narrative throughout,
making the experience a much more pleasant and informative one.
Availability is Key
With buyer’s most preferable times to view a property in the evenings and at weekends, it makes sense to
choose an agent that is open outside of normal office hours and is flexible when it comes to accommodating
Many agencies are owned by large financial institutions that make more money from selling mortgages than
they do from selling properties. This may not be obvious initially, so do some checks before giving an
agent your business.
Finding a buyer is a significant stage in the selling process (obviously) but an agent’s job should not stop
there. Many sales have fallen through due to poor follow-up or inadequate liaison with surveyors or
solicitors. Choose an agent who will be with you throughout the entire process.